[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.watero.cz\/google-my-business-pridava-daleko-vice-nastroju-pro-znacky-predstavuje-vyhledatelne-zkracenenazvy\/#Article","mainEntityOfPage":"https:\/\/www.watero.cz\/google-my-business-pridava-daleko-vice-nastroju-pro-znacky-predstavuje-vyhledatelne-zkracenenazvy\/","headline":"Google My Business p\u0159id\u00e1v\u00e1 daleko v\u00edce n\u00e1stroj\u016f pro zna\u010dky, p\u0159edstavuje vyhledateln\u00e9  @zkr\u00e1cen\u00e9n\u00e1zvy","name":"Google My Business p\u0159id\u00e1v\u00e1 daleko v\u00edce n\u00e1stroj\u016f pro zna\u010dky, p\u0159edstavuje vyhledateln\u00e9  @zkr\u00e1cen\u00e9n\u00e1zvy","description":"Google My Business byl spu\u0161t\u011bn v\u00a0roce 2014 a stal se od t\u00e9 doby st\u00e1le v\u00edce d\u016fle\u017eit\u011bj\u0161\u00edm, jak pro obchodn\u00edky, tak pro spot\u0159ebitele. T\u00edm, \u017ee m\u00e1te ov\u011b\u0159en\u00fd, p\u0159esn\u00fd a kompletn\u00ed GMB profil nem\u016f\u017ee b\u00fdt dostate\u010dn\u011b dosti zd\u016frazn\u011bno z\u00a0pohledu SEO. K\u00a0tomu v\u0161emu se GMB (Google My Business) neust\u00e1le vyv\u00edj\u00ed do platformy pro transakce a zapojen\u00ed mezi firmami […]","datePublished":"2020-02-24","dateModified":"2020-02-24","author":{"@type":"Person","@id":"https:\/\/www.watero.cz\/author\/#Person","name":"","url":"https:\/\/www.watero.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ade5060b95d9432296fc92debd2ba3136f7a4d727a7bc57afe18c4808c7d7ac9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ade5060b95d9432296fc92debd2ba3136f7a4d727a7bc57afe18c4808c7d7ac9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"watero.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.watero.cz\/google-my-business-pridava-daleko-vice-nastroju-pro-znacky-predstavuje-vyhledatelne-zkracenenazvy\/","wordCount":729,"articleBody":"Google My Business byl spu\u0161t\u011bn v\u00a0roce 2014 a stal se od t\u00e9 doby st\u00e1le v\u00edce d\u016fle\u017eit\u011bj\u0161\u00edm, jak pro obchodn\u00edky, tak pro spot\u0159ebitele. T\u00edm, \u017ee m\u00e1te ov\u011b\u0159en\u00fd, p\u0159esn\u00fd a kompletn\u00ed GMB profil nem\u016f\u017ee b\u00fdt dostate\u010dn\u011b dosti zd\u016frazn\u011bno z\u00a0pohledu SEO. K\u00a0tomu v\u0161emu se GMB (Google My Business) neust\u00e1le vyv\u00edj\u00ed do platformy pro transakce a zapojen\u00ed mezi firmami a jejich z\u00e1kazn\u00edky.\u00a0V\u00a0jak\u00e9msi p\u0159ed-ozn\u00e1men\u00ed p\u0159i v\u010derej\u0161\u00ed ud\u00e1losti v\u00a0San Francisku Google sd\u00edlel n\u011bkter\u00e9 sv\u00e9 momenta z\u00a0GMB dat, co\u017e zahrnuje i ten fakt, \u017ee Google dovoluje \u201et\u0159i miliardy p\u0159\u00edm\u00fdch propojen\u00ed mezi obchodn\u00edky a u\u017eivateli za jeden jedin\u00fd m\u011bs\u00edc.\u201c Spole\u010dnost tak\u00e9 tvrd\u00ed, \u017ee je zde v\u00edce ne\u017e milion rezervac\u00ed m\u011bs\u00ed\u010dn\u011b, jenom skrze Google. A je tu tak\u00e9 devades\u00e1t p\u011bt milion\u016f lid\u00ed, celosv\u011btov\u011b, kte\u0159\u00ed se \u00fa\u010dastn\u00ed v\u00a0programu m\u00edstn\u00edch pr\u016fvodc\u016f.Nov\u00e9 firemn\u00ed i propaga\u010dn\u00ed n\u00e1stroje \u00a0Ozn\u00e1men\u00ed u\u010din\u011bn\u00e9 dneska zahrnovali velk\u00fd po\u010det nov\u00fdch funkc\u00ed v\u00a0Google My Business, kter\u00e9 jsou navr\u017eeny tak, aby podpo\u0159ili daleko v\u00edce m\u00edstn\u00edch firem zalo\u017eit si sv\u016fj vlastn\u00ed Google My Business profil a d\u00e1t jim tak mnohem v\u00edce n\u00e1stroj\u016f pro jejich propagaci a jejich firmy.\u00a0Google nezve\u0159ejnil, jak\u00e9 procento americk\u00fdch firem m\u00e1 ov\u011b\u0159en\u00fd jejich Google My business profil. Av\u0161ak hl\u00e1\u0161en\u00ed z\u00a0roku 2019 od spole\u010dnosti BrandMuscle zjistilo, \u017ee skoro \u0161edes\u00e1t jedna procent m\u00edstn\u00edch firem, kter\u00e9 byly dot\u00e1z\u00e1ny v\u00a0pr\u016fzkumu, ov\u011b\u0159ily a zabraly si sv\u00e9 Google My business seznamy. Pokud tedy budeme br\u00e1t, \u017ee jsou tato \u010d\u00edsla p\u0159esn\u00e1, tak pot\u00e9 obr\u00e1t\u00edme minci a budeme tvrdit, \u017ee skoro t\u0159icet dev\u011bt procent v\u0161ech firem nem\u00e1 ov\u011b\u0159en\u00fd Google My business \u00fa\u010det.\u00a0Nov\u00e9 mo\u017enosti a schopnosti Google My Business a jeho funkce ozn\u00e1men\u00e9 dnes zahrnuj\u00ed zejm\u00e9na:\u00a0\t\tP\u0159id\u00e1n\u00ed loga \u2013 firmy nyn\u00ed budou schopny zobrazit jejich logo v\u00a0prav\u00e9m horn\u00edm rohu jejich profilu.\t\t\u00davodn\u00ed fotka \u2013 firmy budou schopny zvolit si fotky, kter\u00e9 u\u017eivatel\u00e9 uvid\u00ed, kdy\u017e kliknou \u010di se n\u011bjak jinak dostanou na jejich profil.\t\tDynamick\u00fd foto modul \u2013 prominentn\u00ed nov\u00fd modul koloto\u010de \/ sn\u00edmkov\u00e9 prezentace byl nyn\u00ed p\u0159edstaven s\u00a0mo\u017enost\u00ed p\u0159idat tak\u00e9 nejr\u016fzn\u011bj\u0161\u00ed pozn\u00e1mky \u010di popisky.\t\tNab\u00eddky p\u0159iv\u00edt\u00e1n\u00ed \u2013 ty mohou b\u00fdt zasl\u00e1ny spot\u0159ebitel\u016fm \/ perspektivn\u00edm z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed sleduj\u00ed firmu na internetu\t\tpropaga\u010dn\u00ed materi\u00e1ly \u2013 Google nyn\u00ed spou\u0161t\u00ed novou webovou str\u00e1nku k\u00a0vytvo\u0159en\u00ed a objedn\u00e1n\u00ed nejr\u016fzn\u011bj\u0161\u00edch lep\u00edk\u016f, plak\u00e1t\u016f a dal\u0161\u00edch propaga\u010dn\u00edch materi\u00e1l\u016f.\u00a0M\u00edstn\u00ed obl\u00edbenci a zkr\u00e1cen\u00e9 URL adresy. \u00a0V\u0161echny tyto nov\u00e9 funkce maj\u00ed za \u00fa\u010delem pomoci firm\u011b, zvl\u00e1\u0161t\u011b pak jej\u00ed zna\u010dce, a tak\u00e9 maj\u00ed pomoci propagovat samu firmu daleko efektivn\u011bji na Google My Business a na dal\u0161\u00edch platform\u00e1ch. Av\u0161ak jsou tu dv\u011b dal\u0161\u00ed ozn\u00e1men\u00ed, dodate\u010dn\u00e9, kter\u00e9 by mohly nakonec dok\u00e1zat, \u017ee jsou daleko d\u016fle\u017eit\u011bj\u0161\u00ed a podstatn\u011bj\u0161\u00ed, ne\u017e ty p\u0159ede\u0161l\u00e9: \u201eM\u00edstn\u011b obl\u00edben\u00fd\u201c odznaky a zkr\u00e1cen\u00e9 n\u00e1zvy \/ URL adresy, kter\u00e9 mohou b\u00fdt dohledateln\u00e9 na Google, ale tak\u00e9 i v\u00a0map\u00e1ch.\u00a0Google uvedl, \u017ee pr\u00e1v\u011b top p\u011bt procent v\u0161ech firem v\u00a0kategorii bude odm\u011bn\u011bno odznakem \u201em\u00edstn\u011b obl\u00edben\u00fdch\u201c (local Favourite). Google se nijak bl\u00ed\u017ee nevyj\u00e1d\u0159il o tom, jak\u00e1 krit\u00e9ria budou pou\u017eita p\u0159i ur\u010den\u00ed, kdo je vlastn\u011b kvalifikovan\u00fd k\u00a0takov\u00e9muto odznaku. Spole\u010dnost uvedla pouze obecn\u011b, \u017ee by to byla odm\u011bna firm\u00e1m, kter\u00e9 si udr\u017euj\u00ed sv\u00e9 profily aktualizovan\u00e9, rychle odpov\u00eddaj\u00ed jejich z\u00e1kazn\u00edk\u016fm atd. Krom\u011b t\u011bchto stanovisek, tak Google zat\u00edm nic neokomentoval, ani nesd\u011blil nic dal\u0161\u00edho.\u00a0Status m\u00edstn\u00edch obl\u00edbenc\u016f a odznaky by mohly b\u00fdt velice podstatnou v\u00fdhodou nad jakoukoliv konkurenc\u00ed pro \u201ev\u00edt\u011bze\u201c \u2013 nebo taky ne. V\u0161echno bude z\u00e1le\u017eet na to, jak a kde budou odznaky prezentovan\u00fd a jestli na n\u011b budou reagovat z\u00e1kazn\u00edci.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Google My Business p\u0159id\u00e1v\u00e1 daleko v\u00edce n\u00e1stroj\u016f pro zna\u010dky, p\u0159edstavuje vyhledateln\u00e9  @zkr\u00e1cen\u00e9n\u00e1zvy","item":"https:\/\/www.watero.cz\/google-my-business-pridava-daleko-vice-nastroju-pro-znacky-predstavuje-vyhledatelne-zkracenenazvy\/#breadcrumbitem"}]}]